Vitality

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"Our ambition is to be the best insurance organisation in the world. By best, we don’t necessarily mean biggest, but the one that has the greatest impact on society, and that makes a meaningful difference to the lives of the members we serve. By recognising the power of people taking responsibility for their health, we take a unique approach to insurance, built around Vitality, which is responsive to the challenge that we face around non-communicable disease, engages our members with the product, and creates unique value for members and society.’’ Adrian Gore, Group Chief Executive, Discovery
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