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Key 103's Cash for Kids has been set up to help the many underprivileged and disadvantaged children living in Greater Manchester and is becoming one of the fastest growing grant-giving charities for underprivileged children in the region. Focus has been placed on projects that help alleviate situations of poverty, abuse, distress and neglect or to help provide better recreational facilities. The main priority for Key 103's Cash for Kids is to help local children live a better life.